In 2024, Muzz launched a high-profile advertising campaign across North America, featuring billboards in major cities including New York, Los Angeles, Chicago, Toronto, and Vancouver.

The campaign followed Mohamed, a real Muzz user, in a genuine search for his future wife. The billboards directed audiences to a website, where the activation was revealed as a Muzz campaign and visitors could learn more about Mohamed and apply to be his spouse.

I am proud to have led the photo and video shoot for the campaign, producing the billboard imagery and all studio-shot video content across North America, as well as overseeing the creative execution and final design of the assets through to completion. The accompanying videos are the trailer for the landing page of the website, as well as a long form piece summarising the campaign.